Job Title: Marketing Manager
Job Summary
- To contribute to the profitability of the business by sustaining and growing the Sales & Marketing Business by ensuring operational excellence, revenue growth and cost-leadership.
- To identify, build and maintain strategic relationships that will ensure the continued growth and profitability of the Sales & Marketing business and contribute to strengthening the organisation's brand.
- Defines marketing objectives for the sales and marketing team, sets performance targets and monitors achievements against set targets
- Ensures consistent, profitable growth in sales revenues through positive planning, deployment and management of sales personnel
- Identifies objectives, strategies and action plans to improve short- and long-term sales and earnings
- Advice management on marketing matters (new products/service, potential opportunities, implications of industry and market developments/trends)
- Prepares and manages the budget for the organisation's marketing and sales and drives its delivery
- Engages with Executive Management to determine product pricing and/or discount schemes and ensures that this is effectively communicated to customers
- Directs the selling activities within the organisation's sales business, including resource deployment and customer interactions
- Leads business development activities and manages existing relationships to grow the sales portfolio
- Puts in place measures to effectively track and address customer feedback and complaints
- Analyses performance reports and reports trends in profitability and pricing
- Reviews sales and marketing reports and reports to Executive Management on performance
- Minimum of 8 years' relevant experience in the Sales or Marketing department of a similar organisation with at least three in a management role
- Minimum of Bachelor's Degree/HND in a Social science, Accounting, Finance or Engineering or related discipline
- MBA or related Master's degree is an advantage
- Operations management
- Sales & Marketing
- Relationship Management
- Stakeholder management
- Industry and business knowledge
- Entrepreneurial orientation
- Customer relationship management
- Industry and business knowledge
- Marketing Strategy development/implementation
- Negotiation and persuasion
- Communication (verbal and written)